Strategic Marketing

Marketing is the science that studies markets, and as with any science, marketing is no different in the sense that when we work with it, we need to always be researching and planning.

We develop strategic marketing plans, which include short, medium and long-term actions, to be worked upon in an integrated way to maximize results without wasting resources. If the client so desires, after the marketing plan has been developed, we can help in its execution and monitoring during whatever timeframe deemed necessary. 

A marketing plan can be produced to attend to an organization, a group of organizations, a whole sector, or even a geographical region, as in the case of sectorial development or Geographical Indications (through historical or documental surveys) amongst others. 

As part of a strategic marketing project, we will also develop the best image for your organization through your brand and logo.

Whatever your organization needs to know about its market, we know where and how to find it. Brazilliant is renowned for its active participation in various projects of marketing research of the most diverse types and related to: opinions, satisfaction, prices, and competition, etc. Our marketing research fulfils the information required to analyse markets in a strategic way, to develop strategies, and for organizations to understand better their business and clients, amongst others.

For us at Brazilliant, marketing research is more than just collecting and analysing data. We offer useful and trustworthy information that brings efficiency to decision making. Brazilliant has done market research for diverse sectors and regions, and we have an ever-growing list of clients and partners in this area.

We carry out our research through a variety of data collection methods, such as through focus groups, mystery shoppers, audits, quantitative and qualitative direct research, and internet research, amongst others.

Brazilliant also develops marketing campaigns for specific actions that are not directly linked to marketing plans that we have developed. The breadth of any given marketing campaign depends on the necessities of our clients and can include direct and integrated marketing actions, such as through the use of e-mail and viral marketing, digital marketing in general, prize draws, public relations, and telemarketing, amongst others.

Brazilliant also works with the implementation of marketing departments, involving the establishment of necessary processes, recruitment and selection of qualified professionals, and the development of strategic and daily operational activities. We also develop franchise systems for companies that have the required level of business maturity and with real plans for expansion through the franchising of their business.

Development of Media and Communications Plans 

Marketing Strategy demands the production of specific material for promotion and publicity in accordance with each target market. Thanks to the proliferation of new media, especially those based on the web platform, associated with its intense utilization by all types of people, it is necessary to analyse the potential and limitations of each media resource in order to optimize a company’s objectives. The choice of media should be carried out in synchronicity with a product’s life cycle, the market and the organization in question. 

In addition to these services, we also attend to clients through the analysis of logos, the development of promotional items, and the development of websites, amongst others.

If you were unable to find a description of the service(s) for which you are interested, please get in contact with us. The consultancy services that we supply are always customized and we will provide proposals without charge.